Asha Renew Designer. Stylist. Tastemaker. Central Coast, California

Asha Renew
Designer.
Stylist.
Tastemaker.
Central Coast, California


Outside of the shop, Asha is available for hire for collaborations:

Art Direction, Content Creation + Product Styling — using flowers and natural elements to showcase brands and products.

OWNER & CREATIVE DIRECTOR

“Ikigai is a Japanese concept that means “a reason for being.”  Finding it requires a deep and often lengthy search of self.”

I have studied, practiced and enjoyed many aspects of design + styling encompassing graphic design, brand identity, illustration, calligraphy, letterpress, art history, floral design, product + editorial styling, photography, photo-editing, interior design... the list goes on. Studying and collecting skills from each was a part of self-exploration and it seemed the answer to my purpose would lie among one. 

In growth, I came to realize the answer did not lie in just one craft, but instead in the common thread. Creating beauty. I have learned that my ikigai – or reason for being – lies in striving to create and spread as much beauty & joy as possible.

Be it brightening someones day with a birthday or get well delivery of fresh, unique flowers, or working to transform the most important day of a couple’s lives into a polished, living space of art – I live to do both.

PHILOSOPHY

No matter how small or grand the gesture, I will take flower orders on with utmost care, attention to detail and a refined eye to create something that moves the soul.

throughout CALIFORNIA

Based in San Luis Obispo, we consider our ‘backyard’ to span the coast. For our daily orders we service the San Luis Obispo County, from as far north as Paso Robles to as far south as Nipomo, and everything in between. For weddings, Wilder will consider destinations throughout all of California — some of our favorites include Santa Ynez, Ojai, Malibu, Big Sur, and San Francisco.

EXPERIENCE

We have worked at many distinguished venues in California including Sunstone, Kestrel Park, San Ysidro Ranch, Greystone Mansion Beverly Hills, Malibu Rocky Oaks, and Private Estates.

FEATURED

Asha has also been honored for her floral art with prestigious mentioning's and awards across many top wedding publications including:

Martha Stewart Weddings, Style Me Pretty, Wedding Sparrow, Magnolia Rouge, Green Wedding Shoes, Hochzeitsguide, among others.