the wilder™ WAY

A boutique shop making big waves and paving the way for an updated, modern floral service, Wilder Floral Co. is the peoples choice of the central coast. 

Wilder Floral Co. is the artisan brand and flower shop of California designer Asha Renew.

Specializing in raw, sweeping and romantic designs inspired by the wilderness, Wilder™ creates for both daily shop orders and for weddings.

Wilder™ takes a natural approach to flowers, aiming to brighten lives daily using premium, local ingredients that are thoughtfully sourced and carefully prepared. Ingredients and product are hand selected and sourced, hand crafted according to thoughtfully curated designs, and bouquets are hand delivered with care.

The shop goes one step further with the amount of attention and care taken with each and every customer; sending out text message notifications to customers with delivery status that includes a stunning photograph, reminiscent of Baroque Dutch Still Life paintings, of the actual bouquet that was sent. 

about the designer

Trained formally as a graphic designer and illustrator, Asha’s eye for detail, balance, color and individuality shine through her craft. Asha has a deep respect and understanding of design and enjoys applying it to all aspects of her world from interior decor to food styling to digital design, but found her creative voice and heart sing primarily through florals. Asha was recently interviewed and featured in the local Coyote + Oak publication and has been featured in Edible SLO for her unique take on floral design. Asha has also been honored for her floral art with prestigious mentioning's and awards across many top wedding publications including: Style Me Pretty, Wedding Sparrow, Magnolia Rouge, Utterly Engaged, Ruffled, & Green Wedding Shoes, among others.

follow us

Asha regularly posts current shop happenings and wedding work on Instagram as a visual portfolio of our current work. Be sure to follow along!


All of the imagery on our website is of our own work and are © Copyright.
Images are courtesy of some of our favorite photographers in the industry to work with: